BILLBOARD BBC Worldwide Creative Competition
As part of the "BBC Worldwide Creative Competition" I created this ident, and channel identity to host various BBC programs for the worldwide marked.
KEY CRITERIA BBC PUSH: The Identity attempts to be strong/young & creative, while still be broad enough to accommodate the wide variety of programming planned for this channel. NAMING CRITERIA: The name “BBC Push” stems from the idea that what unifies the targeted age group (17-28) is a certain drive and energy for making more then at any other stage in life. It is that age when new things are created, cultures are founded and the world is changed.